Digital Strategy, MarTech & RevOps for Businesses That Want to Scale
I help companies modernize their digital strategy, streamline technology, architect revenue infrastructure, and adopt operational AI to grow sales without adding overhead.
About
Hi, I'm Eric, your resident digital sage.
I'm a marketing technologist, strategist, and digital consultant with 20+ years helping business leaders modernize how they operate and grow revenue. I specialize in healthcare and regulated industries, but my work spans nonprofit, manufacturing, B2B, B2C, and direct-to-patient verticals.
See what I can do for you- 20+ Years Digital, Technology & Marketing Expertise
- Marketing Technologist & AI Integrator
- Growth-Focused Execution: 10x ROI, 500% Conversion Lifts
- Healthcare, Nonprofit, Manufacturing & B2B/B2C
What Clients Say
"We had the product, but no scalable way to sell it. Eric built a digital roadmap that aligned our sales and marketing teams for the first time. We saw a 5x ROI in just six months."
"Our marketing stack was a mess. Eric audited the system, cut our software costs by 30%, and integrated the tools to show end-to-end data. Finally, we know what's working."
"I knew we needed AI but didn't know where to start. Eric implemented practical AI workflows that automated our onboarding. What used to take days now happens in minutes."
"Most consultants give you a slide deck and leave. Eric actually rolled up his sleeves and helped us execute. The $2M in new e-commerce sales speaks for itself."
Industries
Where I Work
Healthcare
Medtech, Life Sciences, Digital Health, Direct-to-Patient
Nonprofit
Fundraising Systems, Donor CRM, Salesforce Nonprofit Cloud
Manufacturing
E-commerce, Digital Transformation, B2B Sales Channels
B2B & B2C
SaaS, Consumer Products, E-Commerce, Lead Gen
Solutions
Challenges You're Facing vs. How I Can Help
Your Problems
- Your digital presence isn't driving enough revenue
- Your marketing technology stack is outdated, fragmented, and underutilized
- Your team is overwhelmed by too many tools, vendors, and undocumented processes
- You want to leverage AI but don't know where to begin
- Growth has stalled and the strategy feels unclear
- You need a partner who understands business, technology, and execution
My Solutions
- Modernize your digital ecosystem to optimize performance
- Implement scalable systems that improve efficiency, integrate data, and reduce costs
- Consolidate platforms, automate onboarding, and develop SOPs
- Apply AI where it creates real, measurable impact
- Unify marketing, sales, and customer success into a cohesive RevOps strategy
- Deliver measurable improvements in revenue, performance, and satisfaction
Services
What I Provide: Strategy + Execution
Digital Growth Strategy
Process
- Discovery & Assessment – Review goals, workflows, systems, and challenges.
- Analysis & Roadmapping – Identify gaps, opportunities, and prioritize initiatives.
- Delivery & Alignment – Present a strategic plan with timelines, responsibilities, and next steps.
Scope
- Full digital ecosystem audit (Website, Email, SEO, Paid Media, CRM, Analytics)
- Cross-functional alignment and RevOps framework design
- Competitive and market landscape review
- Revenue and lead funnel analysis
- Platform and workflow recommendations
- Growth roadmap and strategy development
- Alignment on OKRs and KPIs
Outcomes
- Strategic Roadmap: A clear 12-24 month execution plan
- RevOps Alignment: Unified marketing, sales, and operations
- Efficiency: Reduced tech complexity and tool redundancy
- Profitability: Greater visibility into performance and ROI
- Scalability: A stable ecosystem built for sustainable growth
Marketing Technology & Revenue Operations
Process
- RevOps Stack Review – Identify tool overlap, gaps, and inefficiencies.
- Optimization & Integration – Recommend consolidation, data flow fixes, and platform replacements.
- Automation Buildout – Implement lifecycle journeys and operational automations.
Scope
- MarTech & RevOps stack audit
- Tool consolidation and cost optimization
- CRM & RevOps architecture (Salesforce, HubSpot, Adobe)
- Integration mapping, attribution modeling, and analytics
- Hands-on platform development and management
- Lead and sales lifecycle automation
Outcomes
- Full-Funnel Visibility: End-to-end attribution from lead to revenue
- Seamless Flow: Integrated data across CRM and marketing tools
- Cost Efficiency: A consolidated stack with reduced wasted spend
- Automated Lifecycles: Optimized lead and sales workflows
- Clean Data: A single source of truth for better decisions
AI Consulting & Integration
Process
- AI Opportunity Audit – Map tasks and systems that benefit from automation.
- Build & Integrate – Develop custom AI automations and agent workflows.
- Deploy & Train – Roll out solutions with documentation and team training.
Scope
- Workflow analysis, process documentation, and automation identification
- Custom AI agents, copilots, and assistants
- LLM-powered tools (Ops, Support, Marketing, Sales, HR, Finance)
- Integration with CRMs, APIs, databases, and third-party apps
- AI governance and team training
Outcomes
- Custom AI Roadmap: High-impact use cases identified and prioritized
- Workflow Automation: Reduced manual overhead in sales and marketing ops
- Predictive Insights: Data-driven forecasting for lead scoring and churn
- AI Training & Governance: Empowered teams with secure, ethical AI usage
- Rapid Prototyping: Quick-turnaround MVPs to test ROI before scaling
Technical Development, Implementation & Execution
Process
- Assessment & Planning – Define scope, requirements, timelines, and deliverables.
- Implementation – Develop platforms, campaigns, and integrations.
- Execution – Launch, A/B test, report, and optimize performance.
Scope
- Project planning, resourcing, and management
- Hands-on development or team leadership and oversight
- Platform and tools setup and configuration
- Data structure and tagging architecture
- Launch support, campaign management, and analytics reporting
Outcomes
- Project Leadership: End-to-end oversight from discovery to deployment
- System Implementation: Hands-on setup of CRMs and custom RevOps stacks
- Seamless Integration: Connected ecosystems that eliminate manual data entry
- Elevated CX: Frictionless user journeys across all platforms
- Operational Reliability: Robust architecture with system uptime and data integrity
Experience
Why Work With Me
I believe that technology should serve the business, not complicate it. My philosophy is simple: cut through the noise, ignore vanity metrics, and focus on the digital strategies, technology redundancy, operational systems, and sales enablement that directly drive revenue and sustainable growth.
Results
Proven Return On Investment
Click on a case study to view more details.
Medical Device Brand
Developed end-to-end lead and sales funnel and attribution
Consumer Product
Scaled product to national recognition and increased sales
Direct-to-Patient Brand
Revamped customer journey and MarTech to improve conversions
Manufacturing Brand
Built direct sales and e-commerce platform to grow revenue
Ready to Modernize and Grow?
Let's set up a quick call.
I'll review your current strategy and technology stack, then provide clear, actionable recommendations to cut costs and drive profitable growth.